In just 18 months, European consumer electronics brand Hyperloq has achieved what takes many hardware startups years to accomplish. Having surpassed €1.5 million in revenue and securing an estimated valuation between €5 million and €10 million, the company is proving that solving real consumer pain points scales rapidly.
Now, the brand is taking its most significant leap yet: a dynamic, purely organic entry into the highly competitive Amazon US market. We sat down with Hyperloq’s founder, Thanassis Giannakelis, to discuss the company’s evolution from a single disruptive idea to a premium tech ecosystem.
The Organic Approach to Amazon US
While many brands burn massive amounts of capital on aggressive ad campaigns to break into the US market, Hyperloq.com is taking a different route: letting the hardware speak for itself.
“We decided to approach the Amazon US expansion purely organically,” says Giannakelis. “We didn’t want to buy our way to the top of the search results; we wanted to earn it. We enrolled our new pioneer lineup in the Amazon Vine program to get brutal, honest feedback from top-tier, unbiased testers. Seeing our products secure a 4.8-star average rating right out of the gate was the ultimate validation. It proved our transition into a broader consumer electronics space was the right move.”
Enter the NeoCard Dual: Rechargeable and Waterproof
Hyperloq originally built its fiercely loyal community by challenging the traditional GPS market—offering premium, subscription-free crowd-GPS trackers that leverage the Apple Find My and Google Find My Device networks. Now, they are pushing the boundaries of that technology with their newest release.
“People were frustrated with tracker cards that essentially become e-waste once the built-in battery dies,” Giannakelis explains. “So, we engineered the NeoCard Dual. It is fully rechargeable, completely waterproof, and maintains the ultra-slim profile needed for wallets or luggage. It’s a buy-it-once, keep-it-forever solution that aligns perfectly with what modern consumers actually want.”
A Premium Ecosystem for Digital Nomads
The Amazon US rollout isn’t just about trackers anymore. Hyperloq is introducing a curated ecosystem of premium accessories tailored for digital nomads and tech enthusiasts.
The flagship of this new rollout is the highly anticipated NeoTravel Adapter, a premium charging solution with 3AC sockets designed to provide fast, safe power in over 180 countries. Accompanying it are the heavy-duty 240W NeoCable 4-in-1 fast chargers and the NeoGlass Anti-Spy screen protectors.
“Our goal from day one was to eliminate the friction in everyday tech,” Giannakelis notes. “Entering the US market with this new lineup is a testament to our community’s trust. We are no longer just an AirTag alternative; we are building a reliable ecosystem for people who demand high-quality, problem-solving products.”
Looking ahead, Hyperloq’s roadmap is clear: continuous product development, entering new global markets, and aggressively scaling its catalog without compromising on the quality that got them here.
